The team at USA Expo deals in event marketing day in and day out, and we’ve worked with clients both new to the event marketing world and more seasoned in event marketing. We’ve compiled a list of our most frequently asked questions no matter the experience level, and we’re kicking off this series with tips to save money! We know that event marketing can take up a good portion of your overall budget. Especially in the second half of the year, you may be looking to cut expenses or allocate funds to different areas, and in turn looking to cut down on event marketing expenses. Here’s our tips for spending smartly:

Display Leasing Program:

Many times our clients assume that event marketing is something they cannot afford, or something that they can not afford to do well. First, our event display leasing program is a perfect solution to cut back on several costs. You won’t be paying to store a display that you may use only once or twice a year, you’ll be able to update graphics and messaging, and you’ll also be saving a significant amount of money compared to buying a display outright. Learn more about how this program can save you up to 39% in event marketing costs here!

Other Money-Saving Ideas Include:

  • Consider the event’s location. Venues that are easy to get to or near your location will cut down on travel expenses and also save time. Not sure which events to choose? Read our blog posts with tips and suggestions here.
  • Be mindful of how much you giveaway. Generally speaking, attendees love freebies, but those can also cost money. If you’re going to give something away, consider what has actual value for both you and the recipient. 1,000 free pens may not do the job that one lead-collecting, higher value giveaway would.
  • Get creative with lead collection. One of the easiest things to do at an event is buy into lead scanners or other services provided by the show. While convenient, if budget is a concern, consider options to collect leads yourself. Whether through a sign-up of sorts, a giveaway, or by utilizing another engaging activity like having attendees play a game, collecting the right information on your own can prove to be both beneficial and cost saving.
  • Ask about in-kind sponsorships or services. Are you a business that could trade services with the event directors? Maybe you could offer something up to another exhibitor in exchange for their services. Sponsorships do not need to be limited to the prospectus options you’re handed. Get creative and see if you can work out an alternative option!