Event marketing is a highly complex undertaking with a lot of moving parts. A strategic approach is critical to building a successful event marketing program. We align to your business, marketing and sales goals and use them to drive event placement, experience design and digital planning.
- Business Goals & Program Success Metrics
- Persona & Audience Research
- Strategic Framework
- Proprietary CSEF Database
- Depth vs. Breadth Analysis
- Budget Allocation & Prioritization
- Pre / During / Post Show Engagement