Event marketing is a highly complex undertaking with a lot of moving parts. A strategic approach is critical to building a successful event marketing program. We align to your business, marketing and sales goals and use them to drive event placement, experience design and digital planning.

Business Immersion

  • Business Goals & Program Success Metrics
  • Persona & Audience Research

Event Placement

  • Strategic Framework
  • Proprietary CSEF Database
  • Depth vs. Breadth Analysis
  • Location
  • Budget Allocation & Prioritization

Experience Design

  • Visual
  • Face-to-Face
  • Interactive

Digital Planning

  • Pre / During / Post Show Engagement