Our relationship with Paulaner began 3 years ago, when the brand, which has a rich history in Oktoberfests (it is one of five brewers at the annual Munich Okotberfest in Germany) approached us to help explore opportunities with American Oktoberfests.

We worked with them to match their products with relevant audiences at the point of consumption and developed a sponsorship program for them with the Cleveland Oktoberfest, the top 4-day culture festival in Northeast Ohio (and produced by USA Events).

Paulaner was able to increase their sales by 51% post-festival through its distribution partners year over year.