Event Marketing Strategies: Our Work with DISH Network

From Home and Garden Shows to State and County Fairs, Festivals, Boat Shows, Rodeos and many more, we’ve been there through it all with DISH. And the result? In 2016 alone, DISH reached over 40 MILLION consumers through their event marketing program, which focused on driving new subscriptions across the U.S.

As the event marketing agency of record for DISH, our relationship began in 2011 with 22 events, supporting the National Home and Garden series. Today, we currently work in concert activating the DISH brand at over 85 events annually. By partnering with USA Expo, DISH is able to allow retailers to focus solely on their job – selling. Retailers do not need to worry about researching events, analyzing event opportunities, negotiating contracts, coordinating drayage, setting up or tearing down the display, managing logistics to the next event, and so on. In addition, by investing into their event marketing program, DISH was able to present a more professional, consistent brand image and presence at each and every event.

From strategizing to being their eyes and ears onsite at events, USA Expo works closely with the DISH event marketing team to ensure their annual program is an overall success and that they’re in the best position possible to hit their goals at each event. Some of the event marketing strategies and tasks we implement include:

No event marketing program is without its challenges. When we first began our event marketing agency relationship with DISH, the biggest challenge was creating a scalable program, including multiple events during the same time period. How did we help to bring significant YoY growth? By creating a strategic plan that optimizes the design of the displays, logistics, the event selection process and establishes critical KPI’s that are not just looked at on an annual basis, but also on an event by event situation.

Our partnership with DISH has allowed us to be creative and put together an event space that displays a higher-end, tech-focused product. Event attendees have the opportunity to experience all that DISH offers.