Staffing Your Event Exhibit

The show has been selected, your space has been designed, now it’s time to choose who will staff the event. Is it smart to send your all-star employees, or are they best kept at home to continue with the day-to day business? Here’s our suggestions for deciding who to send, who to keep back at the office, and when to know if you need outside help.

Case Study: Darice

You may be familiar with Darice, one of the largest nationwide craft suppliers with over 45,000 SKUs. Previously restricted to wholesale customers, Darice has recently removed their Tax ID requirement, offering wholesale pricing to makers of all kinds. Here’s a look at how the USA Expo team works with Darice in a variety of ways.

FAQ: Tips for Saving Money on Event Expenses

The team at USA Expo deals in event marketing day in and day out, and we’ve worked with clients both new to the event marketing world and more seasoned in event marketing. We’ve compiled a list of our most frequently asked questions no matter the experience level, and we’re kicking off this series with tips to save money! We know that event marketing can take up a good portion of your overall budget. Especially in the second half of the year, you may be looking to cut expenses or allocate funds to different areas, and in turn looking to cut down on event marketing expenses. Here’s our tips for spending smartly:

Marketing During Fair Season

Each year, thousands of fairs are held across the United States. Some are large and well known, such as the Ohio State Fair, and some are smaller events. If you think exhibiting or marketing at these types of events isn’t for you, think again! From expanding your brand awareness to increasing your customer base, fairs can prove to be smart investments if executed properly. Here’s our tips on what’s the same, what’s different, and how to adjust your marketing compared to more traditional avenues.

Case Study: MadeGood Foods Inc.

If you follow us on Facebook, Instagram or LinkedIn, you may have seen a sneak peak of our client – MadeGood! As promised, we sat down with Janice Harada, Marketing Manager at MadeGood to talk about their brand, how our team has helped to streamline their event marketing plans, and some of the benefits of working with USA Expo!