FOUNDER & CEO
Brian Roggenburk was formerly a Senior Vice President at IMG Worldwide where he developed and launched IMG Expositions, the company’s Consumer Show Division, which generated over $5 million in sales in its inaugural year. He was also responsible for the financial management of IMG’s two most coveted International clients, The All England Lawn Tennis & Croquet Club (Wimbledon) and The Open Championship (British Open), overseeing annually $250 Million in sales worldwide and reporting directly to the late Mark H. McCormack the founder of the world’s largest and most historic Sports Agency.
After completing 30 years of service with IMG, in 2003, he founded USA Expositions. In the 13 years since, he has steadily grown the company into one of the country’s leading event marketing firms, with an impressive roster of blue-chip clients and a unique ability to develop
Following a short stint in banking, Adam joined USAExpositions in 2004 to oversee all sales and marketing of USA Expo’s National Consumer Event programs and to develop new event production initiatives. As President of USA Expositions, he has helped grow USA Expositions from an organization that represents events into an integrated event marketing firm that helps Fortune 500 companies leverage national events into successful marketing platforms. He has also helped USAExpositions expand into full event production with the Cleveland Oktoberfest. Under his leadership, USAExpositions is one of the industry leaders in event and client representation and services a growing Event Production portfolio.
Adam received his undergraduate marketing degree from John Carroll University in 2005 and his MBA from Cleveland State University in 2007.
CHIEF OPERATING OFFICER
As Chief Operating Officer, Drew ensures that client event strategy is rooted in data and connected to business strategy, and that USAExpo’s team performs at a high level to delivers innovative event marketing that pushes the boundaries of technology and increases effectiveness. Drew joined USAExpo with more than 10 years experience in strategy and operations in the event and marketing space, most recently as the Consumer Brands Division President at Fathom, the nation’s 5th largest independent digital agency. He began his career in events and marketing at Hermes Sports & Events, a Cleveland-based sports and event management company where he worked with over 150 events throughout the country, leading the strategic and operational focus of the growing company as well as technological and data advancements.
Drew has worked with a diverse range of clients, including Heinz, Bissell, KeyBank, Speck, American Greetings, Red Roof Inn and Moen. He holds a BA in Sports Marketing from Bowling Green State University and an MBA from the Weatherhead School of Management at Case Western Reserve University.
CHIEF FINANCIAL OFFICER
Richard Hughes is the Chief Financial Officer of USA Expositions, managing budgets, planning, cost control, and reporting. He also financially directs and manages the growth of the Company’s Festival & Events program.
A UK Chartered Accountant, he joined USA Expositions after 20 years at IMG Worldwide where he was responsible for global income & expense forecast, and variance analysis. As IMG’s Vice President & Financial Controller of all U.S. Golf & Tennis Tournaments and Motor Sports Events, he was lead senior financial adviser, and helped IMG’s U.S. Events Division experience significant bottom-line growth and contributed greatly to the profitable acquisition and development of many new events.
David M. Toth
As Vice President of USA Expositions, David manages the client roster and all marketing initiatives for clients and event properties while evaluating and negotiating sponsorship programs, proposals and corporate communications strategies. He is also involved with the operations and day-to-day management of the company. His areas of expertise including marketing planning and strategy, including digital and face-to-face, sales, entrepreneurship, accounts/projects management, managing KPI’s and goals, and negotiating contracts and sponsorships.
He came to USA Expositions with experience on both the brand and agency side, having worked with clients such as Cleveland State, Metro Toyota, Motorcars Honda, DISH, GMC, American Family Insurance and Heinz. He started his first business in high school, and in college launched a digital marketing agency that led him to a role as CEO of an integrated marketing agency. He is active on the boards of several non-profits and is a passionate booster for Cleveland, entrepreneurship, and intersection of digital technology and consumer events.
NATIONAL SALES DIRECTOR
Chris is a critical component in diagnosing client event marketing needs and helping design solutions. Drawing on nearly 20 years of sales, marketing, business development and program management experience and 8 years of experiential marketing/consumer show/sponsorship experience, he can help design successful programs from the ground up. Clients he has helped include Dish Network (where he worked prior to USA Expositions), American Family Insurance, Travel Channel, Horizon Media, ViaSat, ideaquest. While working for Dish Network, he started two key face to face experiential programs, the consumer show event program and the mall kiosk program, which remain among the most successful acquisition programs for Dish Network’s retailer sales channel.
Chris holds a BS in Marketing from Clemson University and an MBA with concentration in Marketing from Rollins College/Crummer Graduate School of Business.
DIRECTOR, ACCOUNT & EVENT ACTIVATION
Brian is responsible for national accounts display management, including exhibit design, display graphics and fabrication and seamless installation & dismantling of display on site. He creates warehouse solutions and handles all logistics across the U.S. to provide quality turn-key service to USA Exposition’s clients and customers.
A former PGA Professional, Brian has more than 15 years of progressive account management experience as a Territory Account Executive for Ping Golf and an Account Executive at IMG Worldwide. While at PING, he educates accounts in all facets of Ping’s culture, including custom fitting the product and understanding the manufacturing process. He also oversaw marketing initiative for key green grass accounts at Ping’s Headquarters, which included responsibilities for itinerary, travel, accommodations, tours and activities, catering and meals, and scheduling for C Level Executives. At IMG, he helped secure the participation of PING, TaylorMade, Callaway, and other OEM’s at six golf events across the country, streamlined logistics for each company’s display and negotiated favorable labor and drayage rates at each facility.
Kelly provides marketing and event planning support for USA Expositions’ clients, including American Family Insurance, DISH and Diamond Shine. She joined USA Expo in 2014 after four years with Transtar Industries, Inc., where she assisted with event planning, PR, marketing, graphic design and advertising. Prior to that, she worked and/or interned for both for-profit and nonprofit organizations, including Watt + Co, PR 20/20, BGSU Athletic Communications Department, Toledo Lucas County Homelessness Board, Toledo Area Alliance to End Homelessness and the Cleveland Cavaliers.
She graduated from Bowling Green with a BS in Journalism and in her spare time, volunteers at an animal shelter/rescue.