Event Marketing Strategies: Our Work with the Travel Channel
Through the Travel Channel’s lead agency, our partnership as their experiential marketing agency began in the second year of a sponsorship program. This allowed us to come in with some initial data on improving what was important to the client – providing an interactive experience for attendees while engaging pre, post and onsite during the event.
The Travel Channel’s unique experiential marketing program was created, in part, because of the extremely targeted audience of adventure seekers and travelers at the Travel & Adventure Show Series. We were able to secure a 20×30 footprint across a the seven show series and customize activation to the audience interests and hobbies.
Working together to implement event marketing strategies, we helped the Travel Channel tackle the challenge of making their on-site activation unique and engaging. We created a unique event environment that was engaging and had an open footprint display to attract more attendees. The event space was experience oriented: once attendees entered the booth, they got their photo taken in front of a green screen, then continued over to an iPad to answer travel-related questions and have their picture printed out. In addition, attendees were entered to win a $5,000 trip giveaway.
We were able to make the event marketing program turnkey, so that the Travel Channel had nothing to worry about except staffing. Tasks we have managed include:
- Strategy & Program Development
- Sponsorship Management
- Display Design and Fabrication
- Logistics & Management
In addition to creating an engaging, interactive experience, we were challenged to make a display that was modular allowing for optimized Install & Dismantle but also to be efficient with costs including those for shipping and drayage.