Turn-Key Activations

Client: Travel Channel
Objective: Create and Develop engaging on-site activations

Through the Travel Channel’s lead agency, USA Expo was utilized in partnership as their experiential marketing agency. This allowed us to come in with some initial data on improving what was important to the client – providing an interactive experience for attendees while engaging pre, post and onsite during the event.

The Travel Channel’s unique experiential marketing program was created, in part, because of the extremely targeted audience of adventure seekers and travelers at the Travel & Adventure Show Series. We were able to secure a 20×30 footprint across a the seven show series and customize activations to the audience’s interests and hobbies.

USA Expo helped the Travel Channel tackle the challenge of making their on-site activation unique and engaging. We created a unique event environment that was inviting with an open footprint display to attract more attendees into the space. The event space was experience oriented: once attendees entered the booth, they got their photo taken in front of a green screen, then continued over to an iPad to answer travel-related questions and have their picture printed out. In addition, attendees were entered to win a $5,000 trip giveaway.