Trade Show Marketing Solutions
Trade show marketing can be a powerful tool in your marketing arsenal – but only when utilized properly. Let’s face it, any brand can sign up for a trade show, show up and engage with attendees and call it a success. But if you’re not attending the right trade show, engaging attendees in a strategic way and continuing to nurture them long after the event is over, you may as well not attend at all.
When it comes to being successful at a trade show, having the right partner on your team can make all the difference. USA Expo has over 26 years of history helping brands stand out at trade shows – from small, local events to some of the largest trade shows in the country, in a wide variety of industries such as manufacturing, healthcare, retail and more. Some of the goals we’ve helped clients obtain include:
- Lead generation
- Customer retention
- Brand awareness
- Announcement of new products
USA Expo can help clients achieve these goals and more with our effective trade show marketing solutions. We can identify who your primary audience is, and if a trade show marketing approach is the best way to reach them. There are thousands of trade shows available to attend – the key to success is determining who your audience is and which trade show they’ll be at. Our years of experience mean we know the very best trade shows, large and small.
Our Event Lifecycle Approach is a proven approach that focuses on your brands bottom line: increased business results. We focus solely on helping brands increase business as a result of their event and trade show marketing efforts through tactics such as establishing CPL goals, engaging and nurturing audiences, ensuring the trade show selection is just right, lead tracking and much more.
We know trade shows. You know your business. Our full-service approach includes warehousing, shipping, install/dismantle and account management so that your sales reps can simply “show up and sell.” Some capabilities we offer in our trade show marketing approach include:
- Brand Ambassadors
- Lead Generation Technology
- Strategy and Program Development
- Activation and Full Service Logistics and Management
- Display Design and Fabrication
Ready to utilize trade show marketing to exceed your business goals? Contact us today to talk to a trade show marketing expert and find out how we can help.