Lead Generation
Client: Darice
Objective: Grow Onsite Leads
One of the main services that USA Expo provides for Darice is custom lead generation that allows for prioritization and segmentation of potential customers. We create custom surveys for each show and provide iPads and iPad stands that are visible and easy to use.
Recently, the USA Expo team assisted Darice at the Pinners Conference in Salt Lake City, Utah. In addition to the iPad lead generation program, we utilized a photo booth at this show that also collected leads. The USA Expo team also assisted with staffing this event.
Before the show even started, our team was hard at work with the display design and fabrication, and we also assembled the class kits for two of the classes that Darice taught during the show. We handled all logistics including shipping, setup, drayage and teardown. The USA Expo team also negotiated a contract on behalf of Darice, which allowed for partners with Pinners on custom social posts and emails, increasing the reach and brand awareness for Darice.
