Turn-Key Activations

Client: Dish Network
Objective: Develop a Program focusing on cost-saving opportunities and increasing orders

USA Expo took the DISH brand to 40 of the top U.S. consumer events over the course of a year. Narrowing in on specific needs of the event and aligning DISH's target consumers and stand out event features, tailored partnerships were formed. These partnerships were inclusive of many impactful drive-to-booth tactics such PA announcements and onsite signage. Our agency also arranged exclusivity at the majority of events. The DISH footprint was designed to catch the consumer's eye and provide an open, inviting space for representatives to have a conversation and elevate the connection. The footprints featured high branding, comfortable flooring, areas to sit, unique products, messaging regarding offers/discounts and plenty of lighting (lightboxes, televisions, under cabinet, etc.). Brand ambassadors also lined the space with an intriguing sweepstakes and giveaways.