Food Sampling Tours

Client: MadeGood Foods
Objective: Create and Develop US Event Sampling Tour

MadeGood Foods Inc., based out of Ontario, Canada, is a family business. Starting with only three employees five years ago, the company has grown to employ over 200 people. MadeGood approached USA Expositions to create and develop a sampling tour in the United States. From May 2018-December 2018, our team established a presence at 40 events for MadeGood. USA Expositions chose the events, negotiated the contracts, handled all show paperwork, designed/fabricated the display, managed all logistics, did the install/dismantle, coordinated staffing, developed drive-to-retail initiatives, and provided reporting.